Link logistics - Mobile App Case Study
INDUSTRY
Logistics
CLIENT
Blache
ROLE
UI/UX Designer
Project Overview
LINK is an innovative logistics platform built to streamline package delivery across Africa. By harnessing AI to optimize delivery routes and providing real-time tracking, LINK makes shipping faster, more affordable, and more reliable for businesses and individuals alike.
The Goal
Use AI to ensure faster, cost-efficient, and reliable deliveries across the continent.
Provide a seamless platform for businesses and individuals to send, track, and manage their packages.
Make logistics solutions available to users across diverse regions of Africa, regardless of location.
Offer real-time tracking to users, providing clear visibility of their packages throughout the delivery process.
01 Problem Statement
Logistics in Africa suffer from slow delivery times, high costs, and poor tracking transparency, making reliable shipping a challenge for businesses and individuals. There is a clear need for a solution that improves efficiency, reduces costs, and enhances the customer experience across the continent.
02 Solution
LINK uses AI to optimize delivery routes, reduce costs, and provide real-time tracking, ensuring faster, more reliable, and affordable deliveries across Africa. This platform simplifies package management, making logistics more efficient for businesses and individuals.
User Research
In-depth interviews were conducted with users, businesses, and delivery companies to gain insight into the challenges they face with logistics and package delivery in Africa.
5 Key Takeaways
Many users expressed concerns about the reliability and timeliness of package deliveries, with delays being a common issue.
Users and businesses highlighted the difficulty in navigating the logistics system, often involving high costs and complicated procedures.
There was a strong demand for real-time package tracking to ensure transparency and reduce anxiety during the delivery process.
Users prefer flexible payment options, including cash on delivery, mobile wallets, and online payment systems.
A seamless mobile and web experience was essential for users, with many expressing the need for an easy-to-navigate platform that works efficiently on both devices.
User Persona
Derived from our research, these personas represent the real needs, goals, and challenges of our users, guiding our design decisions.
Samuel Adu
Age: 35
Supply Chain
Manager
Background
Samuel works for a large manufacturing company in Ghana. He oversees the logistics for raw materials and finished products between local suppliers and international clients. Efficient and timely deliveries are crucial to his role.
Goals
To ensure all shipments arrive on time without delays or complications.
To find a logistics platform that integrates well with his company’s existing supply chain system.
To improve communication and collaboration with delivery service providers.
To reduce operational costs by optimizing delivery routes and methods.
Challenges
Coordinating with multiple delivery companies leads to inefficiencies and lack of coordination.
Difficulty in finding scalable logistics solutions that meet the growing demands of the business.
Inadequate tracking and monitoring of shipments, resulting in unexpected delays.
Managing customs and international shipping complexities for cross-border deliveries.
Grace
Okomo
Age: 28
E-commerce &
Business Owner
Background
Grace runs a small but growing e-commerce business selling fashion items in Nigeria. She frequently ships products to her customers across various regions and is actively looking for efficient and cost-effective logistics solutions.
Goals
To find reliable and affordable delivery services for her e-commerce orders.
To reduce delivery time and enhance customer satisfaction.
To streamline the logistics process with a more user-friendly platform.
To improve tracking and transparency for both her business and her customers.
Challenges
Delivery delays that affect customer satisfaction and business reputation.
Difficulty finding affordable logistics services that suit the size of her business.
Limited tracking options leading to a lack of visibility in the shipping process.
Navigating complicated logistics processes that require a lot of manual input and time.
Key points from research
Users prioritize fast, dependable deliveries to maintain customer satisfaction.
Both small businesses and large companies seek a balance between cost and service reliability.
Real-time tracking and visibility are essential for a smooth delivery experience.
Users need an easy-to-use platform to streamline the shipping process and avoid complex interfaces.
Detailed Screens
A closer look at the thoughtfully designed screens that power the LINK user experience.
